DraftKings Announces Licensing Agreement with the UFC


Significant US sports wagering driver DraftKings announced yesterday it has actually reached a licensing agreement with UFC, the Las Vegas-based mixed-martial-arts promotion business. Under the five-year arrangement, DraftKings will come to be UFC’s very first main day-to-day dream and sports betting partner in Canada as well as the USA. DraftKings’ betting probabilities will certainly additionally appear during the UFC battle broadcasts.

The licensing arrangement is valued at the significant amount of $350 million, which includes both cash and marketing. The Principal Business Officer of DraftKings Ezra Kucharz shared the partnership will also entitle the betting operator to special control over a countdown clock set up across the fields where UFC fights take place.

It will allow both fighters and also viewers to maintain a close track of how much time continues to be in each round, according to Mr. Kucharz. The countdown clock will certainly come to be integrated into the manufacturing modern technology, he continued, additionally enhancing the interaction in between boxers and also fans. In addition to chances combination, the deal will certainly lace the two events with in-play promos and also suggestion wagers with improved odds on UFC bouts.

Mr. Dana White, the current President of the UFC, referred to the new deal as “large”, stating the partnership will certainly function to the advantage of all celebrations entailed. It will help the UFC raise its engagement with existing fans and also attract the interest of new ones, Mr. White claimed.

He also attracted a comparison with various other sports, stating that unlike them, there is no off-season with the UFC. Fans will be able to delight in the activity throughout the year, he wrapped up. Jason Robins, DraftKings’ Chief Executive Officer, described blended fighting styles have actually scaled considerably throughout the DraftKings sportsbook, transitioning from a particular niche offering to a very popular group.

DraftKings Sees Increasing Engagement with Bets on UFC Events

UFC 257: Poirier versus McGregor 2, hung on January 24, 2021, was the most significant mixed-martial-arts occasion DraftKings has seen until now. However, the firm rejected to supply additional individual information regarding the spell. Mr. Robins believes such fight sports will just expand larger in the future as further advancements are introduced.

The sporting activities wagering driver claimed it witnessed enhancing involvement as well as more wagering action on UFC occasions in 2015. The business associates this truth to the expanding sporting activities betting growth in the USA. Currently, twenty US states, together with Washington D.C., have regulated on-line sporting activities betting. Five states have actually passed costs to legislate it and 16 more are currently working on sports betting costs.

DraftKings offers lawful mobile wagering in as lots of as twelve states for the time being. This is the second offer the betting company introduces this week. Wednesday saw it reveal a critical integration partnership with the RECIPE Network. It will certainly allow the sportsbook to have its application integrated on the network’s Hopper tv system.

Last month, DraftKings reported $322 million in income for the 4th quarter of 2020. This is a 146% increase contrasted to the revenue for the same three-month period in 2019 when the DraftKings’ revenues amounted to $131 million. The business’s revenue forecast for 2021 expanded from around $750 million to get to $1 billion.