Superbet Expands in Belgium by Taking Over Napoleon Sports and Casino Assets


Romanian gambling operator Superbet disclosed it has taken over Napoleon Sports as well as Online casino in a deal that will certainly enable it to enter the Belgian market.

The company is set to acquire every one of Napoleon’s shares from its existing proprietor– the Waterland Private Equity Investments investment fund. As disclosed by Superbet, the agreement between the two drivers would certainly assist it expand its development across Europe and past by providing it access to the controlled gambling industry in Belgium.

Johnny Hartnett, the Ceo of Superbet Team, clarified that the takeover deal will certainly not only offer the Romanian firm access to a brand-new gaming market but will also see it welcome Napoleon’s employee. Taking into consideration the fact that Belgium is presently one of the core markets for Napoleon Sports and Gambling enterprise, the procurement would be an excellent chance for Superbet to sustain and also enhance its global expansion plan.

As clarified by Mr. Hartnett, the deal additionally provides on Superbet’s growth strategy that would enable it to produce added revenues from controlled markets with a solid electronic account. In addition, the Napoleon employee who have vast experience in the sector would rate to the family of Superbet, which, according to the company’s manager, is well-positioned to generate profit from market share gets not only in Belgium but also across Europe.

Romanian Gambling Company Sportsbet Seeks European Expansion

For the offer, Superbet had a number of experts, including Oakvale Capital, CMS, PwC, PJT Allies, Herzog Fox & Neeman, as well as Latham & Watkins. The current development of the Romanian gaming company has been backed by a strategic investment worth EUR175 million that was made by the US exclusive equity firm Blackstone Group.

The procurement was confirmed by Tim de Borle, the President of Napoleon Sports & Gambling Enterprise. He clarified that the bargain was one of the most rational point to do for both gambling business, as both of them shared similar techniques, such as a focus on data.

Mr. De Borle shared that Napoleon’s staff member are very happy to be joining Superbet Group in what would certainly enable the bigger company to provide the very best gaming as well as sports betting services to countless individuals throughout Europe. He better kept in mind that both companies are really rather close, particularly taking into consideration the reality that they are both data-driven and also entrepreneurial drivers that continue to be concentrated on their goal to provide cutting-edge retail and on-line amusement choices for their players.

For time, Superbet has actually been exerting to broaden on the territory of Europe. In 2020, the Romanian betting business tattooed a bargain to acquire a majority 60% risk in on-line gambling enterprise company Lucky 7 that helped it enhance its existence in Eastern Europe. The enhancement of even more digital gaming services to its profile became an excellent thing for Superbet, especially thinking about the fact that the international coronavirus pandemic caused reinforcing on-line gambling assets worldwide.