Ocean Casino Resort Takes Philadelphia Competitor to Court for Unfair Competition by Using Similar Marketing Slogan


Sea Gambling enterprise Resort has brought Real-time! Casino & Hotel Philadephia to court after implicating it of using a confusingly similar motto that caused unreasonable competitors.

As mentioned in the legal action, Sea Casino site and also its advertising agency invested $140,000 creating the gambling operator’s “Choose the Success” advertising and marketing advocate a few months earlier in 2021. The campaign was formally rolled out by the firm on June 22nd, with Ocean Casino Resort reportedly having spent over $1.5 million to advertise it around South Jacket and Philly.

According to the lawsuit, just one month later on, the Live! Online Casino & Hotel Philly released its very own project, making use of an almost similar motto in TV adverts as well as on online platforms, “Let’s Go for the Win.” Ocean Gambling enterprise Hotel claims that its competitor used the replicated slogan on a digital sign put on the Atlantic City Boardwalk close to Sea’s gaming premises.

The legal action was officially submitted on August 31st in Camden government court. At the time, it was claimed that on May sixth Ocean Gambling enterprise Hotel filed an intent-to-use application relating to the aforementioned expression with the US License and Hallmark Office. Later that was transformed to an use application, which defines the advertising and marketing motto utilized by the driver as a well-known and special service mark. Such an affordance gives Ocean with priority legal rights as well as usage for the expression that has been utilized by both drivers.

Live! Casino & Hotel Philadelphia Used the Slogan without Ocean’s Permission, Lawsuit Claims

According to the claims of Sea Online casino Resort in its lawsuit, Live! Gambling Enterprise & Hotel Philadelphia utilized its motto without asking Ocean for approval as part of a deliberate strategy to trade the “Go with the Victory” service mark of the driver.

Currently, Ocean looks for a court order that would suspend its opponent from utilizing the motto. Additionally, the gambling enterprise driver has required the court to get Live! Gambling Establishment & Resort Philly to damage all advertising products connected with the duplicated slogan. The firm likewise seeks unspecified problems and desires the Philadelphia casino site, which started operation in the Arena Area of Pennsylvania city previously in 2021, to cover every one of its lawsuit-related expenses.

The lawsuit declares that comparable slogans are likely to lead to confusion for the two brands’ consumers. The lawsuits states that the unapproved use the very comparable service mark stands in the means of Sea Online casino Hotel when it concerns regulating the nature and also top quality of its services provided to clients under the “Go for the Success” service mark. On the other hand, this could threaten Sea Online casino’s “beneficial credibility as well as goodwill”.

In its legal action, Ocean additionally declares that it has actually informed the Philly casino site concerning the similar mottos used however Live! Online casino & Hotel has actually remained to on purpose, purposely and also intentionally use the phrase.