Kansspelautoriteit Unveils Final Guidance Regarding KOA Gambling Advertising Rules


Today, the gambling regulatory authority in the Netherlands– Kansspelautoriteit (KSA)– has actually released its last support on the marketing rules as well as the player purchase demands of the KOA Regime that is expected to be officially presented on October 1st.

The lately released support has actually pertained to amount to Kansspelautoriteit’s “Gaming of Chance” advertising and marketing needs, which were made at first available to all KOA firms that hold running licenses in the nation on April 1st, 2021. At the time, the KSA launched the window for licensing applications.

In its final support, the country’s gambling guard dog clarified that all brand-new KOA marketing guidelines and demands had been consisted of in the “Media Act 2008” under the requirements that put on Dutch marketing policies.

The gaming regulatory authority of the Netherlands has noted that all certified gambling establishment companies that offer their solutions to local customers both off- as well as online are expected to see to it they are in line with TELEVISION broadcasting regulations. Under these regulations, operators are not permitted to promote any type of Gamings of Chance in the duration from 6:00 AM and 7:00 PM.

On the other hand, the governing body has formerly unveiled some regulations appropriate to online gambling establishment operators in order to make certain such firms would not be able to target young Dutch customers between 18 and also 24 years of age.

KSA Aims at Protecting Young and Vulnerable Customers by Stricter Gambling Advertising Rules

One of the main goals that have been introduced by Kanspelautiriteit has been the defense of vulnerable individuals and also gamers that have actually currently outlawed themselves from accessing betting services. That is why the Dutch gaming regulator advised drivers they are not enabled to make use of player information to re-target or re-engage customers with the gaming solutions they use online.

In addition, ad campaign can not make use of individuals that are under the age of 25 years in order to advertise their services. Active professional athletes are likewise omitted from the promotion of betting or sports betting brand names and solutions.

Under the regulations that have actually been established for the supposed Games of Possibility by Kansspelautoriteit, ad campaign’ web content is not allowed to make recommendations to gamers to bet as a normal resource of funds. On top of that, the advertising materials and also initiatives utilized by wagering business are needed to give gamers with comprehensive conditions and also thorough details regarding the bonus offers and also special offers of the firms.

In regards to supposed player procurement, Kansspelautoriteit has actually described that incentives can not be changed in a way that would make a customer play much more on a particular market or a video game. Also, special offers and also bonus offers are not enabled to be made use of as a kind of enticement or a device to guarantee customer re-engagement with a particular product, solution or game used by gambling operators in the Netherlands.

As introduced by the KSA, sports betting companies that possess a KOA license will certainly be put on hold from showing any in-broadcast wagering promotions throughout online sports events that are broadcast on TELEVISION. Market events throughout real-time sports programs will certainly not be enabled either.