William Hill granted the first eSports licence in Nevada, USA

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William Hill is the first gaming operator in Nevada to receive an eSports license to offer betting lines on video gaming competitions. Last week, the Nevada Gaming Control Board (GCB) approved William Hill and the Downtown Grand Hotel & Casino’s application to accept wagers on eSports tournaments.

“This announcement is a major step toward ensuring Nevada becomes the e-sports capital of the world. By embracing this unique opportunity and incorporating innovation and technology into our gaming industry, we’re expanding the potential of one of our oldest industries,” said Brian Sandoval, the governor of Nevada. “Representatives from William Hill and Downtown Grand have been active partners with the Gaming Policy Committee as we examined e-sports wagering in the State of Nevada. I would like to congratulate them on this approval and commend both companies for their swift work and determination.”

Joe Asher, the chief executive officer for William Hill’s U.S. operation, said this is all part of William Hill’s effort to be on the forefront of change in the industry.

“We are excited to partner with Seth Schorr and the Downtown Grand to become the first sportsbook in America to offer legal wagering on e-sports,” he said. “A lot of work has gone into bringing e-sports to the Nevada betting market and we thank the Governor and his Gaming Policy Committee, the Gaming Control Board and Seth for all of their efforts to keep Nevada at the forefront of the gaming industry. William Hill always tries to offer the most innovative and largest wagering menu and this reflects our commitment to innovation.”

William Hill has been a hot topic as of late with merger and takeover talks dominating the headlines. In August 2016, William Hill rejected a joint takeover bid by 888 Holdings and Rank Group plc, worth more than £3 billion, before being linked with a potential takeover bid for the owner of PokerStars, Amaya.