Partypoker will certainly see its branding included in a few of the biggest competitions worldwide, as the Triton Poker Super High Roller Series has prompted Partypoker Live as a scenic tour companion.
The arrangement will begin the May, when Triton Poker hosts a festival in Montenegro, which will include 10 high roller events.
Agreement Covers Branding, Content Creation
According to the Partypoker blog, the deal will see Partypoker Live branding show up at all Triton Poker events moving forward, while both organizations will work together to deliver material related to the tour.
“This is such a great and potentially rewarding partnership,” Partypoker Live president John Duthie said in the blog post. “When I first saw Triton’s events and the quality of their streaming, I just knew we could work really well together. You can just tell that they see things the same way as us and that it’s not all ‘business.’ This shared love of the game will create something really, really special.”
The reference of streaming in Duthie’s comments may be a nod to Partypoker’s continuous technique of highlighting streaming content. The on-line texas hold’em area has actually accumulated a large team of banners in an effort to make up for having “been a bit behind the curve when it comes to streaming,” in the words of Partypoker managing director Tom Waters.
Partypoker Aggressively Partnering with Tours
But along with that pivot to streaming, Partypoker has also made an effort to build partnerships with major live tours over the past year.
Last year, Partypoker Live reached a shorter-term deal with Triton Poker, agreeing to a sponsorship deal for the series’ first stop in Montenegro. Last August, the roles were reversed somewhat, as Triton Poker added two events to the Partypoker Live Millions Russia festival schedule.
But there have been major deals with other live operators as well. Just last year, Partypoker Live and the World Poker Tour agreed to a four-year deal that would see the two companies put on up to seven events together. In 2017, Partypoker Live signed on as a partner for the World Series of Poker Brazil in Sao Paulo. The company has also struck deals with major casino venues around the world to host live events.
Given the increasing presence of the Triton poker tour as well as its high stakes events, this has the prospective to be the most impactful of these contracts yet. Team Partypoker player Jason Koon– who has had greater than his fair share of success on the Triton Poker Series– claimed that he was thrilled to see what the two brands could do with each other.
“When it comes to playing live poker tournaments there is nothing like going to one of Triton’s stops,” Koon told the Partypoker blog. “Partypoker and Triton partnering up is another giant leap forward for the high rollers and for the poker world in general.”